Based on our comprehensive research of the real estate market and your situation, Thrive can advise you on the best marketing plan and method of sale for your property. For example, it could be an auction, private sale or expression of interest.

We work closely with you to determine which direction could best benefit your situation with the end goal of helping you achieve the highest net outcome with the least amount of stress.

Plan: Marketing Magic‍

A critical phase of preparing a property for sale will be based on a solid understanding of the current market, and pricing which should reflect vendor expectations.

Having a bulletproof game plan entails a framework that creates high exposure and generates maximum buyer interest. Therefore, a package of well-scripted advertisements placed on prime real estate sites, and social media, together with brochures and sales boards, are vital.

Your vendor advocate can:

– Advise on what maintenance or renovation (if any!) is worth undertaking to achieve a premium price before marketing
– (If required), assist you in selecting tradespeople or property stylists 
– Present timelines on when to best declutter, make repairs, decorate, and spruce up the outdoors in preparation for photography

During the pandemic, creating ‘virtual walkthroughs’ have proved effective to showcase properties. Thrive will show you how to do it well to maximise the sales potential of your home!

Dotting the i’s and crossing the t’s will stand out in all we do. We are experienced in selecting the most suitable agent to work with and likely to obtain the best result for you. On the journey, we constantly review the market and tweak the campaign where necessary.

Method: Private Sale, Auction or EOI ‍

When assessing the methods, it’s important to note that there can be merit in all three options depending on your own situation but you may lean towards one more than the other based on the below.

Private Sale‍

With this option, the property is on the market; however, prospective buyers essentially can make offers whenever they like. 

A private sale has no closing date or sense of urgency built in which puts the vendor at ease, yet an early sale can often lead the vendor to ask: ‘Was my price right? Did I ask enough?’. This needs to be weighed up.

Auction‍

This method provides an open platform to all parties. Unlike a private sale, the price achieved on the day due to transparent competition is an assuring market test. This assurance is beneficial where multiple parties of various households are responsible for decision-making in the disposal of a property. 

An auction has the advantage ‘when the gavel hits the contract’; the property is considered ‘sold and unconditional’ (i.e. the sale contract has no conditions attached), nor any cooling-off period.

Note: Offers received and accepted before the auction date may not offer the same unconditional protection and should always be referred to your legal representative prior to signing. 

During the COVID- 19 period, it has been interesting to see online auctions further evolve. 

EOI (Expression Of Interest)‍

This is a hybrid of the private sale and auction system. An EOI is a specific date that is determined for the closure of offers. Similar to auction sales, prior offers may be considered. A buyer can request conditions and may elect to cool off within three business days of signing a contract.

An EOI can be the right choice for a vendor who is either too nervous about auctioning a property, yet keen to show the market they are serious and motivated – buyers usually respond well to that.

A sale with a deadline is often best when you have secured another property and need 'action' – these properties sell quickest, generally with a well-thought-out campaign. 

At Thrive, we remove any unnecessary stress and concerns as we guide you through all stages of selling. 

Are you looking to sell or buy? Let’s talk.